Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated search rank. Social media optimization is an ever-growing buzzword in the online marketing world today. Social media optimization is about optimizing your social media presence for optimal traffic. Some of the same rules as SEO apply to SMO, but there are also some important differences you need to be aware of. Here are 10 helpful tips on how to optimize your social media profile.