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Search Engine Marketing

Search Engine Marketing

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines say Google, Yahoo, or Bing. SEM involves the promotion of websites by increasing their visibility in Search Engine Result Page (SERP).The search engines use algorithms to provide the most relevant results to every user. For producing best suggestions to the users’ queries, they consider not only the search keywords entered by users but also users’ location, type of device and operating system they are working on, users’ preferences, and their identities. The better the search algorithm is, the happier the user is with its results

SEM

Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo. Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks. In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

  • Google: AdWords
  • Bing Ads & Yahoo: Search Ads