Conversion rate optimization, or conversion optimization is an Internet or digital Marketing process that increases the amount of visitors that convert into a customer.A conversion is an action that a visitor to your website takes.A conversion can really be any goal that adds value to the business. This is usually a business value as in a sale or lead but can also be average order value, revenue per visitor, etc.
Conversion rate optimization, CRO, is the process of changing elements of your website in an attempt to make your website more effective. These elements can include but are not limited to web pages, landing pages, images, words and processes used on your site, or simply taking away elements that may be hurting your page goal. The real power of conversion rate optimization comes from the ability to increase your website conversion rate without increasing the number of visitors to your site.
By increasing total conversions you should increase overall revenue, decrease your cost per acquisition and increase the overall ROI of all your Internet marketing efforts.