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28 Sep 2015


What is Google Penalty?

Google Penalty: Every website should follow webmaster guidelines if it goes against it then a Google penalty will be applied to it. It is the negative impact on a website’s search rankings based on updates to Google’s search algorithms and/or manual review. Google Ranking algorithm is updating since long time and continue updates are coming and will continue. Google Continue fetch the Quality content & reject the Poor Quality Content, Slow Landing URL’s, Duplicate content and more. so these are the main Reason your Website be Penalized by Google.

Google does not consider your URL in the Search engine Result means you are in Google Penalized list & you have to make some improvements & changes as well.

10 Reason Why Google Penalty Hurt You Forever

  • Duplicate Content: Duplicacy in content will kill your Website and your Search Engine Ranking. Because Google algorithm do not consider the Duplicate content and in the Search Engine Result as well. So make Sure When you doing the same. If you want to rank higher in Search Engine Ranking then always put the Quality & not the duplicate Content.

  • XML Sitemap when not used: XML plays an important role for every website. As Google uses the XML sitemap to know the structure of the Website. Make sure your XML sitemap is Up to date & then submit into your Webmaster tools account.

  • Extenal or Internal Broken links: Broken links are also arising bad effect in term of Google. If you don’t make links up to date then Google think you don’t care about your readers. if you are using WordPress then you can use the Broken links WordPress plugin for fixing the broken links.

  • Slow loading speed: Slow loading website is also a major concern in term of Google. If you are suffering from the same Problems then you won’t be rank higher because Google Search Algorithm Don’t Consider slows Loading Website in Search Engine Results.

  • Using more affiliate links or Advertisements: if you are using heavy affiliate links or Advertisements, then it’s not good for your Website & its ranking as well. More advertisements & affiliate links are increasing your website loading time & also a critical factor as per Google Ranking. so be active & using minimum advertisements as possible.

  • Using Anchor text in excess: Anchor text is the clickable text in a hyperlink. And its influence Search Engine rankings. Anchor Text is heavy weighted in Google Original Algorithm.

  • More Bounce rate: as you all know, bounce rate is decide your website ranking sometimes. If you have more bounce rate then your site won’t be ranked on Search Engine Ranking. Bounce rate depends on many things and we can also resolve this problem by using some techniques

  • Backlinks from malicious sites: Backlinks is the Main thing behind the ranking of every website. So be Serious when the backlinks matter because it’s very important for the same as we discuss. All backlinks are not important. I mean to say that where the incoming links come from is the main thing and this thing is to decide the backlinks value. Suppose if your backlinks come from out your industry or Business then it’s not valued for you and Google also. So make sure build backlinks from the trusted Site as well as your Industry, Niche.

  • Directory submission in the bad directory or in excess: Directory Submission is on the trend but a wrong direction put your website in Google Ranking Block list. So be carefully when you doing the same. Don’t put your URL in the Unrelated directory or in another language Website directory.

  • Buy the wrong link in excess: if you are buying Backlinks for your Website in the manner to Increase Your Website Ranking or page rank, it can create a negative impact in front of Search Engine if your backlinks are bad or malicious or even bad destination.